The Eighth International Conference on Electronic Commerce
August 14-16, 2006
Delta Fredericton
Fredericton, New Brunswick, Canada

ICEC 2006 - MeRC Industry - Academia
Brokerage Session

Tuesday August 15, 1:30-5:00

Panel Chair: Dr. Khaled Hassanein, DeGroote School of Business, McMaster University
Session Chair: Dr. Milena Head, DeGroote School of Business, McMaster University
Industry Chair: Greg Sprague, National Research Council

While business on the Internet is growing, the volume of online transactions is still relatively low. Some impediments to e-Commerce growth are a lack of trust in the privacy and security of personal information transmissions, the inability or inefficiency of matching buyers with sellers and site usability.

This year ICEC is offering a unique session designed to bridge the gap between the research and development being conducted at universities, and the practical requirements and business opportunities facing industry. Organized by the McMaster e-Business Research Center (MeRC), the MeRC Industry-Academia Brokerage Session provides a forum for industry leaders and academic researchers to work on common interests, needs and goals. This discussion will focus on innovative techniques and technologies as well as set the foundation for new research endeavours in e-Commerce. Dr. Roger Clarke, a prolific writer, public speaker and a leading consultant specializing in strategic and policy aspects of e-Commerce will motivate the session with his keynote address during lunch, immediately prior to the session.